[ By Brian Maddox on February 8, 2010 ]

NewCity Labs unveils Nomad

This week NewCity Labs is unveiling its first major product, called the NOMAD Mobile Guides app. We'll be at the Association of Partners for Public Lands conference in San Diego showing it off. APPL is an organization for the national parks and the cooperating associations that support them.

We teamed up with the Great Smoky Mountains National Park to create NOMAD, but we're developing it as a platform that any travel publisher or destination can use to create…

[ By David Poteet on November 17, 2009 ]

How branding can change the core experience of a college

Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.

[ By David Poteet on October 27, 2009 ]

Travel: Attracting Gen-Xers with kids (like me)

One of the themes at the VA1 Tourism Conference last month was the fact that Gen-Xers with young children are rapidly overtaking baby boomers as the biggest demographic in vacation travel. Speakers had much to share about what these parents (like me) are looking for in a great vacation.

[ By David Poteet on October 12, 2009 ]

Busch Entertainment EVP Joe Couceiro - Takeaways from VA1

I attended the VA1 Tourism Conference in Alexandria on September 28th and 29th. We work with several destinations in the state as well as the Blue Ridge Parkway, and I wanted to get some fresh insights into trends for travel. I'm writing a series of short posts with takeaways from the conference.

Joe Couceiro, Executive Vice President & Chief Marketing Officer of Busch Entertainment Corporation, spoke on "Tourism Marketing for the New Norm." Read on for my takeaways...

[ By Dave Perks on October 9, 2009 ]

A new way to experience NewCity: our free Get a Taste Workshops

NewCity introduces Get a Taste workshops on brand experience and social media. Knowing where to start can often be the hardest part of creating a positive brand experience. It's also a daunting task when it comes to navigating the waters of communicating your brand through social media. We created our free workshops to help new and existing clients get to know us and grow comfortable with the work ahead.

We create branded experiences that blur the lines between the interactive and real world.

  • Interactive Design
  • Integrated Campaigns
  • Video
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  • Identity & Branding
  • E-Commerce

For:

  • Higher Education
  • Ad Agencies
  • Travel & Tourism
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Get a Taste

Give us an hour and we'll give you 3 things you can do right away to improve your brand experience.