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NewCity Labs unveils a new way to travel. Freely.
Come see us at the APPL conference in San Diego in Febuary.
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Your customers & clients are mobile, shouldn't your site be?
Get mobile at a great price.
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Some say Chatham Hall is in the middle of nowhere.
We proved it's in the middle of everything.
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How do you celebrate the 75th Anniversary of the Blue Ridge Parkway?
By looking back and planning for the future.
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"Under-covered" isn't what you think it means.
See what the International Reporting Project has been bringing to light.
NewCity Labs unveils Nomad
This week NewCity Labs is unveiling its first major product, called the NOMAD Mobile Guides app. We'll be at the Association of Partners for Public Lands conference in San Diego showing it off. APPL is an organization for the national parks and the cooperating associations that support them.
We teamed up with the Great Smoky Mountains National Park to create NOMAD, but we're developing it as a platform that any travel publisher or destination can use to create…
How branding can change the core experience of a college
Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.
Travel: Attracting Gen-Xers with kids (like me)
One of the themes at the VA1 Tourism Conference last month was the fact that Gen-Xers with young children are rapidly overtaking baby boomers as the biggest demographic in vacation travel. Speakers had much to share about what these parents (like me) are looking for in a great vacation.
Busch Entertainment EVP Joe Couceiro - Takeaways from VA1
I attended the VA1 Tourism Conference in Alexandria on September 28th and 29th. We work with several destinations in the state as well as the Blue Ridge Parkway, and I wanted to get some fresh insights into trends for travel. I'm writing a series of short posts with takeaways from the conference.
Joe Couceiro, Executive Vice President & Chief Marketing Officer of Busch Entertainment Corporation, spoke on "Tourism Marketing for the New Norm." Read on for my takeaways...
A new way to experience NewCity: our free Get a Taste Workshops
NewCity introduces Get a Taste workshops on brand experience and social media. Knowing where to start can often be the hardest part of creating a positive brand experience. It's also a daunting task when it comes to navigating the waters of communicating your brand through social media. We created our free workshops to help new and existing clients get to know us and grow comfortable with the work ahead.
We create branded experiences that blur the lines between the interactive and real world.
- Interactive Design
- Integrated Campaigns
- Video
- Print & Collateral
- Identity & Branding
- E-Commerce
For:
- Higher Education
- Ad Agencies
- Travel & Tourism
- Publications & Media
- Risk-takers & Forward thinkers