[ By Rebekah Godshall on March 3, 2010 ]

Are You Indispensable?

That's the subtitle of Seth Godin's latest book, Linchpin, and the question he puts to his readers. But that is not what I took away from it. I walked away from this quick read asking myself, "What is my art?"

Godin defines art as "a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another..." And, he dedicates an entire chapter to the "powerful culture of gifts." It was these ideas that most inspired me and really made me think.

[ By Brian Maddox on March 3, 2010 ]

Photoshop Tip: Kuler and CS4

 I use Kuler all the time to explore color themes for comps and in developing branded colors for clients.  Getting those colors into Photoshop or Flash has always been a clunky export then import kind of process.  Come to find out that Kuler has a direct extension window within these CS4 applications.  Kind of makes sense, but a lot of designers overlook it or simply don't know its there and it can be extremely helpful. 

[ By Phil Pélanne on February 16, 2010 ]

In The Clouds

Why Virtualization?

The last several years have seen a move towards the buzzword compliant world of cloud computing.  Cloud computing is a somewhat nebulous term that has been used to describe all kinds of web-based services, from mail to storage to hosting.  

At NewCity, one of the ways we're leveraging the cloud is by using the services of virtual server providers.  This has allowed us move from the monolithic model of running physical web servers in-house to a much nimbler model in…

[ By Brian Maddox on February 11, 2010 ]

So what is NewCity Labs?

Our bread and butter are following through on ideas; making "What if we could...?" into something real. We do it for our clients every day. Most good ideas happen through bad ideas or the need to make our lives a little easier.  NewCity Labs is about seeing good ideas come to light and learning through exploration. Everyone has ideas, they come to us usually when we aren't trying to have them – in the shower, in line at Starbucks, pumping gas. What we seldom do is push them to the next step (which is sometimes the garbage) – or follow a tangent concept that comes from that initial thought.

[ By Brian Maddox on February 8, 2010 ] 1

NewCity Labs unveils Nomad

This week NewCity Labs unveiled its first major product, called the NOMAD Mobile Guides app. We attended the Association of Partners for Public Lands conference in San Diego to show it off. APPL is an organization for the national parks and the cooperating associations that support them.

We teamed up with the Great Smoky Mountains National Park to create NOMAD, but we're developing it as a platform that any travel publisher or destination can use to create mobile…

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