Future Friendly Thinking & The Myth of Mobile Context

As we do our own research and planning for clients' mobile efforts, we learn a tremendous amount from our peers. So many myths are prevalent in mobile strategy today, it helps to have solid research to counter people who rely on hunches or personal anecdotes to guess how other people will behave.

This is a collection of links and quotes that we've found particularly helpful.

Translating Higher Ed-Speak from US to UK

NewCity does a lot of work in higher education. We've done a few projects in the UK in addition to our customer base in the US. One of the most fun aspects of that work is learning to translate between Higher Ed lingo in the US and the UK.

It wouldn't be so hard if it wasn't for the fact that we use a lot of the same words to mean different things! George Bernard Shaw's maxim "England and America are two countries separated by a common language," holds true in higher ed.

Melissa Beaver and I just returned from doing some on-site audience research with the University of Portsmouth, and these are fresh in my mind so I thought I'd share. Please point out any mistakes and let us know what you'd add to the list.

Best of Show - Interactive at the 2011 Western Virginia Addy Awards

NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night.  // Read more

Top 5 Reasons Why I Love Designing for Mobile

This past year I've spent a LOT of time exploring, concepting, wireframing and directing the creation of experiences for mobile devices. Some of that has led to our spinout company, Nomad Mobile Guides. The emergence of mobile apps is the most exciting time I've lived through since the birth of the web in the early 90's.

Here's why I love designing for mobile:

1. It forces you to focus - working with small screens and touch (vs. mouse) interfaces makes you strip away the extras that…

Making the Tweetsie Website 3-D!

NewCity has a talented bunch of people working here.  Many of us have hidden talents that don't always get used on a day-to-day basis.  One of mine is sculpture and paper sculpture.  NewCity concepted and designed a 3-D paper train which was presented to Tweetsie R.R. Theme Park