NewCity Town Hall

The floor is always open.

[ By Wes Baker on March 10 2010 ] 1

Why ExpressionEngine?

ExpressionEngine is our non-enterprise Content Management System (CMS) of choice. It’s made by the good folks over at EllisLab. For the majority of our clients, ExpressionEngine meets all of their needs and our needs as well. However, some of our clients ask “Why ExpressionEngine?”, so here are some of the reasons that I find it awesome to work with.

[ By Jessica Behal on March 4 2010 ]

Email Marketing Best Practices

USER BEHAVIOR

  • AFFINITY for the brand and INTEREST in the subject are the two most important factors in email participation.
  • Users spend an average of 51 seconds reading a newsletter.
  • 69% look forward to receiving at least one of their newsletters.
  • Users read content as a form of personal address—anything you write should be directed specifically at them.
  • Users hesitate to subscribe to newsletters because they already receive too much information, and are concerned about…
[ By Jessica Behal on March 4 2010 ]

Search Optimization and Marketing

Search Engine Optimization (SEO) is an essential part of the development and marketing of a website. There are six main areas of SEO to focus on in order to have a successful campaign. 

  1. Keywords
  2. Organic Optimization
  3. Pay-Per-Click (PPC) Marketing
  4. Link Building
  5. Marketing Optimization
  6. Analytics and Reporting

Below are some recommendations for each area that NewCity uses to drive Search Engine Marketing.

[ By Rebekah Godshall on March 3 2010 ]

Are You Indispensable?

That's the subtitle of Seth Godin's latest book, Linchpin, and the question he puts to his readers. But that is not what I took away from it. I walked away from this quick read asking myself, "What is my art?"

Godin defines art as "a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another..." And, he dedicates an entire chapter to the "powerful culture of gifts." It was these ideas that most inspired me and really made me think.

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Recent Comments:

From: Why ExpressionEngine?

Nice read.  Hopefully I’ll have some time to dive into EE this Summer. … - Brian Sewell

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