NewCity Town Hall

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[ By Glenn Sorrentino on March 16 2010 ]

Tip: Getting rid of iPhone spam

 I love my iPhone - but I’ve ran into difficulties getting lots spam. Apple’s Mail program for their computers’ OS has a much better handling of spam, but their mobile app hasn’t quite progressed as of yet. By forwarding all of your email accounts to Gmail, you can use their superior spam filter to sort your emails out, removing unwanted trash from your iPhone’s email app. Keep in mind this is only for the iPhone's email setup; this isn't intended to replace all of your mail accounts on your OS. By doing this, you'll have to reply to all emails on the road from one Gmail account. 

 Here’s a quick and painless way of getting rid of that annoying spam on your phone:  

[ By Wes Baker on March 10 2010 ] 2

Why ExpressionEngine?

ExpressionEngine is our non-enterprise Content Management System (CMS) of choice. It’s made by the good folks over at EllisLab. For the majority of our clients, ExpressionEngine meets all of their needs and our needs as well. However, some of our clients ask “Why ExpressionEngine?”, so here are some of the reasons that I find it awesome to work with.

[ By Jessica Behal on March 4 2010 ] 2

Email Marketing Best Practices

USER BEHAVIOR

  • AFFINITY for the brand and INTEREST in the subject are the two most important factors in email participation.
  • Users spend an average of 51 seconds reading a newsletter.
  • 69% look forward to receiving at least one of their newsletters.
  • Users read content as a form of personal address—anything you write should be directed specifically at them.
  • Users hesitate to subscribe to newsletters because they already receive too much information, and are concerned about…
[ By Jessica Behal on March 4 2010 ]

Search Optimization and Marketing

Search Engine Optimization (SEO) is an essential part of the development and marketing of a website. There are six main areas of SEO to focus on in order to have a successful campaign. 

  1. Keywords
  2. Organic Optimization
  3. Pay-Per-Click (PPC) Marketing
  4. Link Building
  5. Marketing Optimization
  6. Analytics and Reporting

Below are some recommendations for each area that NewCity uses to drive Search Engine Marketing.

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