Identity & Branding
Branding, you say? And how exactly do you define that?
Here's a bit from a *reliable* source:
A brand is a name or trademark connected with a product or producer.
Right. Here's another take on it:
Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies."
That's more like it.
We tend to think more along the lines of the "personal philosophy" part of that. When you have a great experience with a brand, you walk away feeling good about it. Therefore, it fits with your lifestyle. Likewise, a bad experience creates an equal, but opposite reaction - you vow to never use it again.
We like to share posts that illustrate great branding moments, whether we created them or not. Please feel free to weigh in with your thoughts or tip us off to what we may be missing.
3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of these 3 mistakes with their brand. It takes courage from the top to overcome them.
1. They "nerf" it.
2. They stop short.
3. They say everything, thereby saying nothing.
Best of Show - Interactive at the 2011 Western Virginia Addy Awards
NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night.
How branding can change the core experience of a college
Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.
…Kelly O’Keefe says customer experience critical to GM’s future
Kelly O'Keefe, Executive Director of the VCU Brandcenter (and friend of NewCity), recently appeared on Fox Business News to discuss the restructuring of GM's image. He raised some excellent points during the course of this interview, one of which focused on the importance of an exceptional dealership experience for customers. Most importantly,…
12 Things I Learned at the Creative Unconference
The agenda wall
Brian, Dave and I drove to New York May 7-8 for the Creative Unconference. I'm now permanently ruined for traditional conference formats. I filled several pages of notes and I thought I'd share some tidbits I took away from the event.
The power of What If?
What if there was only scenery to look at when you drive?
When I was a kid, my parents bought a sailboat. My mom, dad and myself thought this was a very cool thing. Actually, I'm just assuming I thought it was cool because I do now and I was only three then. My sister, on the other hand, was 6 and she had A LOT of questions about our new family…
// Next
Examples from our Portfolio
Results that speak.
"I wanted to thank you for the truly beautiful designs; the extraordinarily perfect branding images; and the effective, useful, crucial redesign of our website. Everything that your team has created – including our "Bryn Mawr. Always" campaign is such a joy to see."
- Maureen Walsh, Headmistress
The Bryn Mawr School
