Branding
Branding, you say? And how exactly do you define that?
Here's a bit from a *reliable* source:
A brand is a name or trademark connected with a product or producer.
Right. Here's another take on it:
Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies."
That's more like it.
We tend to think more along the lines of the "personal philosophy" part of that. When you have a great experience with a brand, you walk away feeling good about it. Therefore, it fits with your lifestyle. Likewise, a bad experience creates an equal, but opposite reaction - you vow to never use it again.
We like to share posts that illustrate great branding moments, whether we created them or not. Please feel free to weigh in with your thoughts or tip us off to what we may be missing.
NewCity Suggests:
NewCity Labs unveils Nomad
This week NewCity Labs unveiled its first major product, called the NOMAD Mobile Guides app. We attended the Association of Partners for Public Lands conference in San Diego to show it off. APPL is an organization for the national parks and the cooperating associations that support them.
We teamed up with the Great…
A new way to experience NewCity: our free Get a Taste Workshops
NewCity introduces Get a Taste workshops on brand experience and social media. Knowing where to start can often be the hardest part of creating a positive brand experience. It's also a daunting task when it comes to navigating the waters of communicating your brand through social media. We created our free workshops to help new and existing clients get to know us and grow comfortable with the work ahead.
Guest Post: Mike Weber from Crenshaw Lighting on Managing a Successful Site
In his post, Mike addresses the various approaches they take to bring in new traffic and bring back repeat visitors.
- The company developed a campaign to introduce the new site to internal and external audiences.
- Regular updates keep the content fresh.
- Traffic analysis and conversion tracking tell them what's working.
The power of What If?
What if there was only scenery to look at when you drive?
When I was a kid, my parents bought a sailboat. My mom, dad and myself thought this was a very cool thing. Actually, I'm just assuming I thought it was cool because I do now and I was only three then. My sister, on the other hand, was 6 and she had A LOT of questions about our new family…
Why your website is not an ad
Let's get one thing straight. Your website is NOT an ad. It's your front door. With an ad, you start the conversation. The customer is listening. You hope they'll respond.
With your website, a person chooses to walk in the door for a reason. Every link they click is a chance for them to tell you that reason. Your site has to anticipate their…
Chatham Hall: Blending In To Stand Out
We've worked with Chatham Hall girls school in Chatham, VA, long enough to have redesigned their website three times. The last redesign coming two years ago. Between projects, we've continued our relationship with them through site maintenance.
But this summer, they came to us with something completely different.
Robert Ankrom, the school's…
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The Results.
Results that speak.
“They’ve been very receptive to a lot of feedback from me at a design level, as I feel that my role is to make sure that we’re protecting the corporate brand but yet developing something new and fresh for the web. They’ve been fabulous at that.”
- Beth Elzer, Art Director
Imperial College London
