Case Studies
Take a step-by-step look at some of our recent projects and campaigns.
Is there something in our portfolio you would like us to write about? Let us know!
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Guest Post: Mike Weber from Crenshaw Lighting on Managing a Successful Site
In his post, Mike addresses the various approaches they take to bring in new traffic and bring back repeat visitors.
- The company developed a campaign to introduce the new site to internal and external audiences.
- Regular updates keep the content fresh.
- Traffic analysis and conversion tracking tell them what's working.
Carewords results from Imperial College
I wrote in January about the work we're doing for Imperial College Research Support. Research Support serves academics and administrative staff as they pursue research funding and manage ongoing research projects. They came to us because people found their site difficult to navigate, and they wanted to streamline the user experience. As part of that effort we conducted a Carewords survey to get a better idea of what people are looking for when they come to the site. Read on for the results of…
Doing a Carewords Survey for Imperial College London
We're working on a user experience project right now for Imperial College London's Research Support group. This group serves the needs of academics and administrative staff on the Imperial College campus as they pursue funding for research and manage ongoing research contracts. As part of the project we are conducting a Carewords Survey, which is an approach developed by Gerry McGovern for identifying the top tasks of your site visitors. You can see the actual survey we set up for Imperial…
Chatham Hall: Blending In To Stand Out
We've worked with Chatham Hall girls school in Chatham, VA, long enough to have redesigned their website three times. The last redesign coming two years ago. Between projects, we've continued our relationship with them through site maintenance.
But this summer, they came to us with something completely different.
Robert Ankrom, the school's…
Barter Theatre’s Formula For Success: Make People Happy
We love it when our clients are successful. Take The Barter Theatre in Abingdon, VA, for example. While we've all been seeing stories about how far tourism numbers have fallen, Barter has quietly had a good year with an increase in attendance.
This is quite a feat when you consider that 91% of the theatre's loyal patrons travel up to 250 miles to…
This is a real estate site?
Most people find it hard to hide their surprise the first time they see the new Kiawah Island Real Estate web site.
Kiawah Island Real Estate and NewCity joined together to design not only a real estate site, but also the premier source of information about beautiful Kiawah Island, SC. From planning to design to implementation, our goal was to…
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