Creativity
Where does it come from? More importantly, where does it go when we need it most?
Sometimes, it flows like water. Other times, it’s like squeezing water from stones. Either way, deadlines and budgets don’t change.
Creativity for the sake of being creative is a dead-end road that people will only travel down once. But when ideas compel someone to follow along, they get noticed.
Before we write content or code. Before we dive into design. Heck, before wireframes. There must be ideas. Ideas are the fuel for it all. And creativity is the spark.
Here we share everything from inspiration to methods that we, and others, have found successful in the quest for creativity. We’d love to hear what you have to say on the subject. Just be sure to leave your comments in the form of a haiku. Or prose. Or a rhyming couplet, those are nice.
NewCity Suggests:
Faking a print piece from a flat working file
Imagine that you just got done comping a print piece and now it''s time to show the client via web conferencing. You want it to look as real as you can, but something is missing - it looks too flat. Here's a simple & fast way to suggest what it will look like when actually printed.
UT Southwestern Med Students “I Wear A Coat”
Often, when we begin working with a new client, we feel like their tacit, unspoken plea is “Make Us Look Cool, PLEASE!”
Well, we just began work with University of Texas Southwestern and they already are very, very cool. We’re redesigning and re-architecting their .edu site and integrating their student, faculty, staff, research…
Making the Tweetsie Website 3-D!
NewCity has a talented bunch of people working here. Many of us have hidden talents that don't always get used on a day-to-day basis. One of mine is sculpture and paper sculpture. NewCity concepted and designed a 3-D paper train which was presented to Tweetsie R.R. Theme Park
Are You Indispensable?
That's the subtitle of Seth Godin's latest book, Linchpin, and the question he puts to his readers. But that is not what I took away from it. I walked away from this quick read asking myself, "What is my art?"
Godin defines art as "a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another..." And, he dedicates an entire chapter to the "powerful culture of gifts." It was…
So what is NewCity Labs?
Our bread and butter are following through on ideas; making "What if we could...?" into something real. We do it for our clients every day. Most good ideas happen through bad ideas or the need to make our lives a little easier. NewCity Labs is about seeing good ideas come to light and learning through exploration. Everyone has ideas, they come to us usually when we aren't trying to have them – in the shower, in line at Starbucks, pumping gas. What we seldom do is push them to the next step…
Helpful Photoshop Layer Organization
How to use a simple system for Photoshop layer structure to allow one to quickly find an item buried in the layers. This will not only increase the speed of your design, but allows others to access and edit in your absence.
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