Higher Education
Every college and university in the world faces one common challenge: recruiting new students.
But that's pretty much where the similarities end. Institutions are as unique and diverse as the communities they serve. So the message you deliver must be exclusive to your school, and your site must be a reliable source of information for everyone who uses it.
Anyone who works in higher education knows it's a whole different ballgame from a corporate environment. Nothing gets done without a committee. You have to wrangle dozens if not hundreds of independently managed websites under your school's brand.
And yet nowhere is the total brand experience more important for attracting the best students, growing enrollment, increasing alumni engagement and promoting research.
Read the latest of what we've learned about delivering great experiences for higher education.
NewCity Suggests:
Roanoke College - New Mobile Site
Roanoke College lauched it's mobile site today, designed by NewCity. You can read more about it at www.rcnewsblog.com/?p=933 or check out the site at i.roanoke.edu.
In The Clouds
Why Virtualization?
The last several years have seen a move towards the buzzword compliant world of cloud computing. Cloud computing is a somewhat nebulous term that has been used to describe all kinds of web-based services, from mail to storage to hosting.
At NewCity, one of the ways we're leveraging the cloud is by using the services of…
How branding can change the core experience of a college
Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.
…Takeaways from David’s EdUI Presentation on Twitter
Takeaway tweets from David's "Beyond Blah Blah" workshop at EdUI on September 21, 2009.
susantevans on my way to uva's newcomb hall and "beyond blah blah" - perhaps a great content for the web revival @edui #edui
susantevans David Poteet (NewCity) Blah blah content does not engage my imagination or my emotion - ordinary words can change someone's…
Workshop: Web Design Without Politics
I gave a presentation at Eduweb in Chicago in July 2009 titled "Web Design Without Politics." I showed 6 techniques we've learned or developed to help a group of people from across an institution plan their website together in a short period of time. And not fight about it later.
I'll be teaching it again in September at EdUI in Charlottesville, VA.
Carewords results from Imperial College
I wrote in January about the work we're doing for Imperial College Research Support. Research Support serves academics and administrative staff as they pursue research funding and manage ongoing research projects. They came to us because people found their site difficult to navigate, and they wanted to streamline the user experience. As part of that effort we conducted a Carewords survey to get a better idea of what people are looking for when they come to the site. Read on for the results of…
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The Results.
Results that speak.
“They’ve been very receptive to a lot of feedback from me at a design level, as I feel that my role is to make sure that we’re protecting the corporate brand but yet developing something new and fresh for the web. They’ve been fabulous at that.”
- Beth Elzer, Art Director
Imperial College London
