Higher Education
Every college and university in the world faces one common challenge: recruiting new students.
But that's pretty much where the similarities end. Institutions are as unique and diverse as the communities they serve. So the message you deliver must be exclusive to your school, and your site must be a reliable source of information for everyone who uses it.
Anyone who works in higher education knows it's a whole different ballgame from a corporate environment. Nothing gets done without a committee. You have to wrangle dozens if not hundreds of independently managed websites under your school's brand.
And yet nowhere is the total brand experience more important for attracting the best students, growing enrollment, increasing alumni engagement and promoting research.
Read the latest of what we've learned about delivering great experiences for higher education.
NewCity Suggests:
UT Southwestern Med Students “I Wear A Coat”
Often, when we begin working with a new client, we feel like their tacit, unspoken plea is “Make Us Look Cool, PLEASE!”
Well, we just began work with University of Texas Southwestern and they already are very, very cool. We’re redesigning and re-architecting their .edu site and integrating their student, faculty, staff, research…
Roanoke College Makes the Best of the Higher Ed Mobile Site List
One of our favorite clients, Roanoke College, was featured on the .eduGuru’s “Best of the Mobile Higher Ed Web” list.
We created the mobile site as a Christmas gift for Roanoke College- a Marketing Department can only eat their way through so many Harry & David towers. What sparked the idea for a mobile site? With the increasing demand for…
Roanoke College - New Mobile Site
Roanoke College lauched it's mobile site today, designed by NewCity. You can read more about it at www.rcnewsblog.com/?p=933 or check out the site at i.roanoke.edu.
In The Clouds
Why Virtualization?
The last several years have seen a move towards the buzzword compliant world of cloud computing. Cloud computing is a somewhat nebulous term that has been used to describe all kinds of web-based services, from mail to storage to hosting.
At NewCity, one of the ways we're leveraging the cloud is by using the services of…
How branding can change the core experience of a college
Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.
…Takeaways from David’s EdUI Presentation on Twitter
Read takeaway tweets from David's "Beyond Blah Blah" workshop at EdUI this past Monday.
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The Results.
Results that speak.
“The great thing about working with NewCity was the constant communication ...every step of the way we were never in the dark about where you guys were in the development of different ideas. We really were on the same page every step of the way.”
- Mike Dame, former Director of Web Communications at Virginia Tech
