Higher Education

NewCity is an internationally recognized leader in online strategy, design and development for higher education.

Colleges and universities face many similar challenges, and on the surface it appears that they serve the same basic audiences. But there's no cookie-cutter solution to solving these challenges. Even though we've been providing higher ed strategy and web design for years, we never rest on what we already know. In 2006 NewCity was the first firm to apply Indi Young’s mental model research process to the redesign of a university website, leading to a big leap forward in user-centered design for higher ed sites. Since then we’ve continued to innovate in higher ed, always with a goal to better understand your unique story, your particular audiences, and what success ultimately looks like for your institution.

Anyone who works in higher education knows it's a whole different ballgame from a corporate environment. Nothing gets done without a committee. You have to wrangle dozens if not hundreds of independently managed websites under your school's brand.

And yet nowhere is the total brand experience more important for attracting the best students, growing enrollment, increasing alumni engagement and promoting research.

Approximately half of NewCity's work is in higher education. Our work in other industries brings a continual stream of inspiration back to our higher ed strategy.