Just another day at NewCity.
A quick look inside NewCity. Music by Honor by August. Video directed by Brian Maddox, shot by Steve Mason of Red Velocity, Inc.
Rebekah Godshall to Present at Eduweb 2012 on Managing Responsive Design
One of the hottest topics in web development today is the idea of "responsive design" – building a site to respond appropriately to any screen size from desktop to tablet to smart phone. It's revolutionizing our approach to development – almost every site we're building today is responsive.
Lots of people are talking about how to implement responsive design from a technical standpoint, but how do you plan and manage a project with this approach?
Rebekah Godshall, NewCity's Director of…
NewCity helps put a Personal Touch on Catering.
We love it when our clients take the time to let us know how their clients enjoy using the site or app we've made and are proud of the work we crafted together. Brian Grove over at Personal Touch Catering took it one step further and submitted his site to the National Association of College & University Food Services Loyal E. Horton…
Looking for a Great Internet Marketer!
A SEM generalist is fine, but we would prefer a candidate that either specializes in Organic Optimization, Pay-Per-Click Marketing, or Google Analytics. Although specialized, this ideal candidate will also be willing to learn aspects of the other parts of an overall strategy. This candidate will be responsible for the day-to-day management of a client’s search marketing initiatives. Responsibilities will include assisting the SEM manager in all aspects of online marketing campaigns for our…
3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of these 3 mistakes with their brand. It takes courage from the top to overcome them.
1. They "nerf" it.
2. They stop short.
3. They say everything, thereby saying nothing.
Future Friendly Thinking & The Myth of Mobile Context
As we do our own research and planning for clients' mobile efforts, we learn a tremendous amount from our peers. So many myths are prevalent in mobile strategy today, it helps to have solid research to counter people who rely on hunches or personal anecdotes to guess how other people will behave.
This is a collection of links and quotes that we've found particularly helpful.
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Examples from our Portfolio
Results that speak.
"The most important thing is that we both agreed (and that's why we went with NewCity) that we needed to think about the user first in our approach.
I think the most valuable things that we did in those early stages of the project were:
1. The research – seeing what the traffic patterns were on the website and agreeing on what were the most important areas of the website that we wanted to point people to
2. Actually getting out and talking face to face with members of key audiences, and learning from their perspective how they use the Virginia Tech website and university websites in general, and specifically they were looking for.
The great thing about working with NewCity was the constant communication ...every step of the way we were never in the dark about where you guys were in the development of different ideas. We really were on the same page every step of the way."
- Mike Dame, former Director of Web Communications at Virginia Tech
