Experience Design
If you've gotten this far, you've already seen a few references to Experience Design. So what is it, exactly? On our business cards we have a line that says we are:
Guided by the belief that memorable experiences build lasting brands.
Really, that's it in a nutshell. Our goal is to help every client create positive experiences for their customers. We then work with them to create interesting and relevant ways to leverage that goodwill for the benefit of their brand.
Here, you'll find posts related to our own projects, as well as other stuff we come across and want to share. In that spirit, we'd love for you to join the discussion and share some experiences of your own.
NewCity Suggests:
Roanoke College Makes the Best of the Higher Ed Mobile Site List
One of our favorite clients, Roanoke College, was featured on the .eduGuru’s “Best of the Mobile Higher Ed Web” list.
We created the mobile site as a Christmas gift for Roanoke College- a Marketing Department can only eat their way through so many Harry & David towers. What sparked the idea for a mobile site? With the increasing demand for…
Sometimes it IS the Destination…
It’s Not the Destination, It’s the Journey
It’s a nice thought. Put it on a t-shirt or on the bumper of your car.
But on your website, The Destination is what it’s all about. What do you want people to DO, really, on your website?
Unless your website is a wiki or if you just want to provide information to site visitors, as a…
Making the Tweetsie Website 3-D!
NewCity has a talented bunch of people working here. Many of us have hidden talents that don't always get used on a day-to-day basis. One of mine is sculpture and paper sculpture. NewCity concepted and designed a 3-D paper train which was presented to Tweetsie R.R. Theme Park
So what is NewCity Labs?
Our bread and butter are following through on ideas; making "What if we could...?" into something real. We do it for our clients every day. Most good ideas happen through bad ideas or the need to make our lives a little easier. NewCity Labs is about seeing good ideas come to light and learning through exploration. Everyone has ideas, they come to us usually when we aren't trying to have them – in the shower, in line at Starbucks, pumping gas. What we seldom do is push them to the next step…
NewCity Labs unveils Nomad
This week NewCity Labs unveiled its first major product, called the NOMAD Mobile Guides app. We attended the Association of Partners for Public Lands conference in San Diego to show it off. APPL is an organization for the national parks and the cooperating associations that support them.
We teamed up with the Great…
How branding can change the core experience of a college
Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.
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The Results.
Results that speak.
“...everything about working with NewCity has been superior to almost any other outside organization that Barter has work with.”
- Richard Rose, Producing Artistic Director of Barter Theatre
