Experience Design
If you've gotten this far, you've already seen a few references to Experience Design. So what is it, exactly? On our business cards we have a line that says we are:
Guided by the belief that memorable experiences build lasting brands.
Really, that's it in a nutshell. Our goal is to help every client create positive experiences for their customers. We then work with them to create interesting and relevant ways to leverage that goodwill for the benefit of their brand.
Here, you'll find posts related to our own projects, as well as other stuff we come across and want to share. In that spirit, we'd love for you to join the discussion and share some experiences of your own.
NewCity Suggests:
So what is NewCity Labs?
Our bread and butter are following through on ideas; making "What if we could...?" into something real. We do it for our clients every day. Most good ideas happen through bad ideas or the need to make our lives a little easier. NewCity Labs is about seeing good ideas come to light and learning through exploration. Everyone has ideas, they come to us usually when we aren't trying to have them – in the shower, in line at Starbucks, pumping gas. What we seldom do is push them to the next step…
NewCity Labs unveils Nomad
This week NewCity Labs unveiled its first major product, called the NOMAD Mobile Guides app. We attended the Association of Partners for Public Lands conference in San Diego to show it off. APPL is an organization for the national parks and the cooperating associations that support them.
We teamed up with the Great…
How branding can change the core experience of a college
Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.
…A new way to experience NewCity: our free Get a Taste Workshops
NewCity introduces Get a Taste workshops on brand experience and social media. Knowing where to start can often be the hardest part of creating a positive brand experience. It's also a daunting task when it comes to navigating the waters of communicating your brand through social media. We created our free workshops to help new and existing clients get to know us and grow comfortable with the work ahead.
“Dad, why are you always talking about experience?”
My 8 year old daughter asked me that question this morning. I guess if I can explain it to an 8 year old I can explain it to anyone. Here's what I said...
NewCity site design for IRP featured on Handshake 2.0
A thank you to Kelly Queijo of Handshake 2.0 for her writeup of our site design for the International Reporting Project, as well as a link to the original article.
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The Results.
Results that speak.
“The great thing about working with NewCity was the constant communication ...every step of the way we were never in the dark about where you guys were in the development of different ideas. We really were on the same page every step of the way.”
- Mike Dame, former Director of Web Communications at Virginia Tech
