Posts by Pam Martin
People are people
I help our clients develop social media and communication strategies here at NewCity. I try to get out of the office pretty often, meet people and talk to other conversation-oriented types about what's working for them and what's not. I like to get out and meet people that we might like to work with in the future. I go to advertising functions, industry association meetings, technology council meetings, higher education conferences- I…
Road Trips
Designing a new digital home for the Blue Ridge National Heritage Area
We have been to some pretty amazing places in our work with our clients- London, California, Kiawah Island, New York, Jamestown, Utah, Arizona, Maryland, Washington, DC.
When we begin our work with a new client, the road trip is always something we look forward to- everyone finally gets to meet everyone! We're putting names with the faces and hearing your stories…
Partners in Design – NewCity and Lewis Ginter Botanical Garden
Studying design is a little like losing a few diopters of visual acuity. You no longer see the detail and minutia of things. You begin to see things elementally. Design, good or bad, is in every part of our lives. Good design smoothes the edges of our interactions, creates harmony and unity. Bad design is discordant, jarring.
No where is the essential geometry of design more present than in nature. We are often dazzled by the apparent randomness of natural things; they way they…


