Posts by Pam Martin
UT Southwestern Med Students “I Wear A Coat”
Often, when we begin working with a new client, we feel like their tacit, unspoken plea is “Make Us Look Cool, PLEASE!”
Well, we just began work with University of Texas Southwestern and they already are very, very cool. We’re redesigning and re-architecting their .edu site and integrating their student, faculty, staff, research and patient informational areas into a more comprehensive overview of the offerings of the University. Did you know that UTSW is home to four active…
Roanoke College Makes the Best of the Higher Ed Mobile Site List
One of our favorite clients, Roanoke College, was featured on the .eduGuru’s “Best of the Mobile Higher Ed Web” list.
We created the mobile site as a Christmas gift for Roanoke College- a Marketing Department can only eat their way through so many Harry & David towers. What sparked the idea for a mobile site? With the increasing demand for online communication, the ability for site visitors to access your website at their convenience is vital. Making sure that the key content on your site…
Sometimes it IS the Destination…
It’s Not the Destination, It’s the Journey
It’s a nice thought. Put it on a t-shirt or on the bumper of your car.
But on your website, The Destination is what it’s all about. What do you want people to DO, really, on your website?
Unless your website is a wiki or if you just want to provide information to site visitors, as a public service, expecting absolutely nothing in return; then by all means, let them meander to their heart’s content.
We spend a lot of time on…
People are people
NameTags by Richard Moross / Flickr Creative Commons
I help our clients develop social media and communication strategies here at NewCity. I try to get out of the office pretty often, meet people and talk to other conversation-oriented types about what's working for them and what's not. I like to get out and meet people that we might like to work with in the future. I go to advertising functions, industry association meetings, technology council meetings, higher education conferences- I…
Road Trips
The Blue Ridge Parkway Visitor Center in Asheville, NC
Designing a new digital home for the Blue Ridge National Heritage Area
We have been to some pretty amazing places in our work with our clients- London, California, Kiawah Island, New York, Jamestown, Utah, Arizona, Maryland, Washington, DC.
When we begin our work with a new client, the road trip is always something we look forward to- everyone finally gets to meet everyone! We're putting names with the faces and hearing your stories…
Partners in Design – NewCity and Lewis Ginter Botanical Garden
Studying design is a little like losing a few diopters of visual acuity. You no longer see the detail and minutia of things. You begin to see things elementally. Design, good or bad, is in every part of our lives. Good design smoothes the edges of our interactions, creates harmony and unity. Bad design is discordant, jarring.
No where is the essential geometry of design more present than in nature. We are often dazzled by the apparent randomness of natural things; they way they…
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