June 10th, 2009 by Dave Perks

Kelly O’Keefe says customer experience critical to GM’s future

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Kelly O'Keefe of the VCU Brandcenter discussing the importance of customer experience on Fox Business News.

Filed under Experience Design

Kelly O'Keefe, Executive Director of the VCU Brandcenter (and friend of NewCity), recently appeared on Fox Business News to discuss the restructuring of GM's image. He raised some excellent points during the course of this interview, one of which focused on the importance of an exceptional dealership experience for customers. Most importantly, though, he makes it clear that nothing they do will matter if they don't fix the products first.

Watch Kelly explain why only great products and experiences will save GM's brand.

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