July 9th, 2008 by Dave Perks

Roanoke College Launches!

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NewCity collaborated with Rytter Design and Roanoke College to develop the theme "Classic for Tomorrow." We adapted the statement in a new website designed to compliment marketing materials created by Bob Rytter's team in Baltimore.

The team at Roanoke College laid out three very important points of their story that we needed to tell.

• Roanoke College boasts a traditional setting in the scenic Blue Ridge Mountains

• students receive personal attention from professors who take an interest in their development

• alumni speak fondly of the lasting friendships built during their years at Roanoke

These three points come together throughout the site to build a cohesive experience that leads you to the conclusion that Roanoke College truly is "Classic for Tomorrow." Response has been positive from everyone involved. Here are a few statements:

We have received compliments on the new Web site from our campus and from outside the borders of the U.S., from an incoming international student "proud" of "our" new site. The flash on the homepage makes a clear statement, and I know there are countless other improvements across the entire site. Blair Garland, Director of College Marketing, Roanoke College

We just wanted to tell you that the new web site is great. Love the virtual tour and all the pictures and video clips to see. This is a great addition to the web site. We are thrilled that both of our older kids will be attending in the fall. Mary & Brian Bankert

"I just wanted to write you a short email and tell you that I like the new Roanoke College website. Good Job! I'm proud of the college that I will soon join! :) Incoming international student

Check out the new site at www.roanoke.edu

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