In conjunction with our presentations during the summer of 2008 at Eduweb and CASE Europe, we have published a white paper describing a research-based approach to conducting a site audit for higher education web sites.
Here's the abstract:
What if you could find 20 ways to dramatically improve your school's website with only a few hours of work? The answers are hidden in your own site content. The question is how can you, with a limited amount of time and money, determine which improvements deserve the highest priority?
A site audit is a research-based exercise that can help any school better server a variety of online audiences, as they pursue a wide variety of goals. In this white paper we will
- Explain the purpose of a site audit.
- Outline some of the top goals for audiences of higher education web sites, based on our research.
- Provide detailed instructions for conducting a site audit.
- Describe research techniques for discovering user goals.
Conducting a Research-Based Audit for Higher Education Websites (US Version, 8.5×11)
Conducting a Research-Based Audit for Higher Education Websites (UK Version, A4)
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