Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part III
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II dealt with one easy solution to get more out of your analytics: Page Value. In Part III, we are going to discuss going beyond the standard implementation, into the realm of ecommerce.
