How to personalize website content in Higher Ed
Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”
2020 marks NewCity’s 25th Anniversary
In 1995, I was 27. Both the web and my marriage were two years old. I started a company because I had some less-than-awesome work experiences, and imagined a workplace where people collaborate on meaningful projects without ego, drama or hierarchy – a team of peers who are there for each other when it counts.
Experience Mapping
An experience map depicts the possible journeys each audience has or should have with your organization both on the website and through other channels. It also serves as a powerful tool to communicate our vision to other stakeholders. An experience map includes: It’s also important to understand how people enter the site and what happens […]
KJ Method
The KJ Method — created in the 1960s by Japanese anthropologist Jiro Kawakita — helps groups quickly reach consensus on organizing and prioritizing a set of ideas or data. It’s simple, easy to do, and cost-effective. Why you should try it: A KJ session can be run in-person or online. What works best for your […]
3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]
Understanding the Medium: A University Looks at Publishing on the Web
This is a paper that was originally published in April 1995 in the proceedings of the WebEdge conference in Austin, Texas. At the time our founder David Poteet had recently designed and built the first website for Radford University where he was still working. He left Radford to launch NewCity in August, 1995.
We’ve republished it as an interesting view of the future from the past.
