Rethinking Service

Robynne Lofton reflects on the past year of NewCity’s enrollment strategy work. A colleague recently shared a story with me about her brother. They had been talking about those inevitable low points in life, and he had shared his deep frustration with people who would reach out to someone in pain after a loss, and […]

Minding the Gap: creating a blueprint for enrollment success

At some point in my enrollment career, I received an innocuous refrigerator magnet with the British subway reminder to “Mind the Gap”. That magnet never made it home, rather it stayed affixed to various metallic surfaces in my office. I carried it with me for the greater portion of a 26-year career serving admissions and […]