Writing Content that Works Everywhere (Including Smartphones)
Learn how writing that works on mobile devices can make your entire website more efficient and engaging (and save users from scrolling through a sea of microscopic text).
How RFP Timelines Can Sabotage Your Redesign
The RFP process for website design projects is fraught with problems. It’ll never be perfect, but we can make it better.
Data Isn’t Objective: Dealing With Shady Data in Web Analytics
We like to pretend data has no biases and should be the incontestable arbiter of our disputes. But we need to be careful. Data is subjective. And it’s subjective because we’re subjective.
Content Governance for the Real World
In a previous article, we discussed Content governance (and why your website can’t live without it).” In this follow-up
The Need for Speed
One of the best ways to lose your users is to provide a slow website experience. Studies have shown that milliseconds of time can make the difference between retaining your users and losing them to someone else. Google is using site speed as part of their ranking algorithm. There’s no better time to work on speeding your site up.
What Is Good Design Feedback?
Design feedback can be elusive and it falls on the designer to help their client learn to speak design” and get the kind of response that is actionable.”
Not Everyone Thinks Like You
A good writer creates content that speaks to all users, no matter what their personality
Content governance (and why your website can’t live without it)
Unless your website’s managed by one person, you need a plan to help you create, publish, and manage content in a timely and efficient manner. Here’s how.
Tips for Getting Good Testimonials for Your University Website
It’s tough getting compelling, quality testimonials that really tell the story of your school.
3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]
