Why you need clear roles and responsibilities to deliver effective content
There are usually lots of people involved in delivering content within an organization. This results in different priorities, conflicting agendas, and struggles for ownership.
Build Your Digital Playbook & Toolkit
Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.
Writing for the Web and Your Brand
No matter what form your web writing guidelines take, they should provide clear examples for both writing for the web and supporting key brand messages. Not all content editors have experience with both of these writing styles and need clear and practice guidance to be successful. Web writing guides should: You might be thinking, “My […]
How to personalize website content in Higher Ed
Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”
Website Content Work Planning Template
One of the most important tools for managing the creation, revision, or migration of content for a website is the content work plan. There are commercial tools available, but we most often rely on a spreadsheet with columns for plan details. To develop a content work plan we recommend these steps: Below is an example […]
Page Tables for Website Content Creation
Page Tables help web content editors plan content–both text and media–that will work well for each page of a website. A page table breaks the page down into its components, explaining what should go into each part of a content type or layout in simple terms, with examples. They’re most helpful for repeatable content types […]
Why “Read More” is Less Effective
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Developing an Effective Content Strategy for Higher Ed
If you’re in Higher Ed, and responsible for content creation, you know that it’s not easy. I’ll share the questions you should be asking yourself, and what I’ve learned through my own experience.
Why Do We Still Use Lorem Ipsum?
If you’ve ever worked on a website redesign project, you’ve read something like this:Lorem ipsum dolor sit amet
Infinite Scroll: A Bad Idea for Usability and Accessibility
Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.
