For SEO and Accessibility, There’s No Alt-ernative
Are you writing alt text for your images? If not, it’s time to start. Like right now. It may seem like an interruption or an extra step, but alt text is critical for both accessibility and SEO. The good news is that it doesn’t have to be difficult.
Layering Content
Adapting content for interactive reading on the web is about finding balance.
Content Data and Interaction Models
A content data and interaction model is an overview of a particular type of content on your website. We use models to outline and plan content that is repeatable (usually) and structured like a directory listing, publication, lab, degree program, product etc. Models show how your users interact with content and can be a guide […]
Higher Ed Governance for the Real World, Part 2
We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1
A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.
Selling UX: Lessons From The Firing Line
Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]
The Monsters of Web Design
Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.
Content and Development: The New Dynamic Duo
How to Structure a Cringe-Proof CMS for Content Creators
THIS is Why Content Matters
Are you budgeting enough time for your project’s content phase? Let’s find out.
Show Me The Degree!
Why degree programs are the most important pages on your site after the home page
