Herding Cats (and Building Consensus) with Workshops
Building consensus can be hard. Really hard. Especially when you bring together a group of smart, opinionated people to develop a new approach or solve a problem. That’s why we use workshops.
Defeating the Monsters of Web Design
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
Content Planning Tool for “Red Route” Web Pages
The most important content on your website lies where your goals and your users’ top tasks overlap. These are your “red route” pages.
5 Steps to Get Your Content Redesign-Ready
If you’re getting ready for a redesign, whether it’s 200 pages or 20,000, the process of preparing your content for migration can be daunting, and it’s hard to know where to start.
For SEO and Accessibility, There’s No Alt-ernative
Are you writing alt text for your images? If not, it’s time to start. Like right now. It may seem like an interruption or an extra step, but alt text is critical for both accessibility and SEO. The good news is that it doesn’t have to be difficult.
Layering Content
Adapting content for interactive reading on the web is about finding balance.
Content Data and Interaction Models
A content data and interaction model is an overview of a particular type of content on your website. We use models to outline and plan content that is repeatable (usually) and structured like a directory listing, publication, lab, degree program, product etc. Models show how your users interact with content and can be a guide […]
Higher Ed Governance for the Real World, Part 2
We as practitioners must take steps to establish the web as a specialty tool that requires specialty skills, not a publishing platform free-for-all.
Higher Ed Governance for the Real World Part 1
A study of how web teams from all types of colleges and universities are getting things done. Part 1 of 2 focuses on organizational structure and CMS tools.
Selling UX: Lessons From The Firing Line
Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]
