The Monsters of Web Design

The illustrated monsters of web design rampaging through a cityscape

Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.

Show Me The Degree!

Cutouts labeled with academic subjects arranged on a table

Why degree programs are the most important pages on your site after the home page

3 Ways to Hobble Your Higher Ed Brand

A photo of graduates facing a bluebird sky

Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]

Understanding the Medium: A University Looks at Publishing on the Web

Radford University aerial view in painterly style

This is a paper that was originally published in April 1995 in the proceedings of the WebEdge conference in Austin, Texas. At the time our founder David Poteet had recently designed and built the first website for Radford University where he was still working. He left Radford to launch NewCity in August, 1995.

We’ve republished it as an interesting view of the future from the past.