Establish a Platform and Rhythm for Growth
The seventh of NewCity’s Seven Pillars of Higher Ed Digital Strategy is Establish a Platform and Rhythm for Growth. This is the foundation that supports all the other pillars. To make your foundation solid it needs four elements: #1 The Right Roles & Governance Enrollment strategists, UXers, content strategists, editors, designers, marketers, technologists organized in […]
Make Cost, Aid and Application Process Accessible and Easy
Every investment you make to simplify, streamline and clarify content pays dividends for years.
Connect to My Future
People choose to go to college to change the trajectory of their lives, opening doors to greater opportunities. Evidence of these outcomes shows the value of a degree or school. Connect your degree programs with alumni and career services content. Let students hear alumni voices, and show the support they receive along the way.
Our Favorite Takeaways From HEW’24
Our annual trek back to HighEdWeb is when we can spend the most time living one of our core values – Learn, Lead and Share: Be a student AND an expert. Feed your brain, put it in action, and share what you’ve learned. It always comes back. In between preparing for our own sessions, our […]
Start a Conversation
If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.
Rethinking Service
Robynne Lofton reflects on the past year of NewCity’s enrollment strategy work. A colleague recently shared a story with me about her brother. They had been talking about those inevitable low points in life, and he had shared his deep frustration with people who would reach out to someone in pain after a loss, and […]
Empowering Higher Ed with First Party Data: Infographic
Highlights from HighEdWeb Analytics Summit, April 30, 2024 You may have noticed lots of talk recently about the phase-out of 3rd party data (cookies), and the shift to the new era of First Party Data. What’s it all about? In April NewCity’s Senior Digital Marketing Strategist Mike Zolnoski gave a talk about the importance of […]
Hannon Hill & NewCity Webinar: Rethinking Student Connections
Rethinking Student Connections: UX Research and Website Personalization in Enrollment Strategies, May 22, 2024
Show Me The Experience
No one takes a journey they haven’t first imagined.
Show Me The Degree
Winning over prospective students starts with the degree program.
