From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.
No Shady Data: Implementing GA4 For Quality Insights in Higher Ed
The Quest for Crystal-Clear Data: Why It Matters in Higher Ed
Use Slate to Empower Your Enrollment Strategy
During the pressure of yield season, it’s easy to fall back on tactics that promise quick wins. We encourage enrollment leaders to connect their efforts across their website, Slate and their campaigns using a unified digital strategy to get the best results at the bottom of the funnel.
NewCity Announces Slate Partnership
February 16, 2024 NewCity is now a Slate services provider and member of the Slate Preferred Partner Program, a network of organizations that share a commitment to support transformational effects on the world of higher education. The Slate Preferred Partner Program recognizes organizations that integrate with Slate and offer implementation support, while providing meaningful contributions […]
Unified Strategy Starts with Language and Empathy
How your Higher Ed teams can build bridges and collaborate around a shared vision
NewCity’s Seven Pillars of Higher Ed Digital Strategy
In our three decades of research and work with higher education audiences, we’ve identified seven things we must do well for any digital experience that supports enrollment. When you partner with NewCity, we keep these front and center.
Minding the Gap: creating a blueprint for enrollment success
Finding Motivation Amidst Persistent Challenges At some point in my enrollment career, I received an innocuous refrigerator magnet with the British subway reminder to “Mind the Gap”. That magnet never made it home, rather it stayed affixed to various metallic surfaces in my office. I carried it with me for the greater portion of a […]
Robynne Lofton’s Transition From Higher Ed to Digital Agency
It has been a beautiful period of transitions. My time in admissions was driven by the deep desire to open wide the doors to spaces that so few had access to. Over 26 years that passion grew into leadership, serving students, managing teams, offices, and divisions. A passion to serve became grounded in purpose as […]
How to personalize website content in Higher Ed
Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”
What International Students Can Teach Us About the Virtual Campus Visit
It’s decision season for students starting college this year. Normally, campuses would be teeming with flocks of high school seniors and parents following peppy student tour guides. I was one of those guides, a sophomore learning to walk backwards without tripping and swapping my left for my right, as I pointed out interesting features of […]
