From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.
3 Ways to Adjust Your Content for Users with Cognitive Disabilities
Cognitive disabilities are by far the most common type of disability. How can we ensure our websites are accessible to these users as well?
Why and How to Add Heat Mapping to Your Analytics Toolkit
Summarizing and reporting data about your website can be difficult to do in an engaging way. Data tables and complex visualizations from Google Analytics show larger trends, but don’t always communicate what users are doing on the page-level: Heatmaps can help you answer these questions. Many tools are low cost and easy to use, and […]
Build Your Digital Playbook & Toolkit
Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.
Why “Read More” is Less Effective
Rather than creating separate fields in our CMSs for titles and link text that reference the same destination content, we make the title the link. It’s easier to write, easier to scan, and better for screen readers. A win-win-win!
Why Do We Still Use Lorem Ipsum?
If you’ve ever worked on a website redesign project, you’ve read something like this:Lorem ipsum dolor sit amet
Infinite Scroll: A Bad Idea for Usability and Accessibility
Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.
Herding Cats (and Building Consensus) with Workshops
Building consensus can be hard. Really hard. Especially when you bring together a group of smart, opinionated people to develop a new approach or solve a problem. That’s why we use workshops.
Experience Mapping
An experience map depicts the possible journeys each audience has or should have with your organization both on the website and through other channels. It also serves as a powerful tool to communicate our vision to other stakeholders. An experience map includes: It’s also important to understand how people enter the site and what happens […]
Defeating the Monsters of Web Design
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
