Ad Hoc User Personas

Any personas you use to guide strategy, UX, and content decisions should be created from qualitative research with your audiences or customers.
Content Planning Tool for “Red Route” Web Pages

The most important content on your website lies where your goals and your users’ top tasks overlap. These are your “red route” pages.
UI Design Studio Workshop
UI Design Studio is a quick and efficient workshop for generating ideas from your team and stakeholders. It does require sketching which can intimidate some people, but we’ve found that a short introduction to simple sketch techniques can help people get past their artistic inhibitions. To lead a UI design studio workshop you’ll need: If […]
Content Data and Interaction Models

A content data and interaction model is an overview of a particular type of content on your website. We use models to outline and plan content that is repeatable (usually) and structured like a directory listing, publication, lab, degree program, product etc. Models show how your users interact with content and can be a guide […]
Design Consequences Workshop

Design consequences is a fun twist on UI design sketching. Participants sketch an idea, then pass it to a partner to design what comes next! This exercise demonstrates a couple of things to your participants: As the facilitator, you’ll gain a better understanding of how people imagine the end product. It’s up to you how […]
Web Design Best Practices: “Everyone Else Is Doing It”

Just because everyone else is doing it doesn’t mean it works, or that it’ll work in your case.
Selling UX: Lessons From The Firing Line

Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]