Empowering Higher Ed with First Party Data: Infographic

An infographic explaining first party data

Highlights from HighEdWeb Analytics Summit, April 30, 2024 You may have noticed lots of talk recently about the phase-out of 3rd party data (cookies), and the shift to the new era of First Party Data. What’s it all about?  In April NewCity’s Senior Digital Marketing Strategist Mike Zolnoski gave a talk about the importance of […]

Master Design Systems: 3 steps to building your component storefront in WordPress

Lego round bricks arranged in a colorful pattern

Design systems may be the powerhouse behind your brand’s visual identity, but storefronts serve as the ultimate playground for editors, letting them discover the perfect components for their digital experiences. And with WordPress’ Gutenberg editor, you’ll find that creating your own storefront is not just a distant dream, but a three-step reality.

Teach Editors How to Use a Design System

Design system workshop at Davidson

When organizations move from a template-based website to a design system-based site, content editors gain the flexibility to build new layouts to suit their needs. But it’s a very different way to think about content creation, since you can now stack and combine layout components like Lego™ blocks. Editors used to having one big WYSIWYG […]

5 Traits of a Successful Digital Project Manager

What does it take to get a digital project up and running and across the finish line? For anything but the smallest project it takes a close-knit team of architects, writers, designers and developers who understand each other’s strengths and share a common vision. In the middle of that team lives your friendly neighborhood project […]