Developing with AI

A heroic image of a weary developer standing at the gates of time with a laptop in hand 16:9

Over the last year, NewCity has been experimenting and exploring the new world of AI and chatbots. Last summer reached a fever pitch for image generation tools like Midjourney, Dall E, and Craiyon. We were passing back and forth new image creations generated by the wildest prompts imaginable. As the tools have undergone revisions we’ve […]

Accessibility in the Design Process (Color)

What is accessibility? In web and application design, accessibility means how many people can use your interface. Design trends and standards can make it sleeker, cooler, easier, or harder to use, but every design choice has an impact on the whole system’s usability — and some choices can exclude entire categories of people from accessing […]

Consistent Diagonal Clipping with CSS

Diagonal lines are one of those design elements that web designers love and web developers fear. Breaking up the vertical lines in your page design adds variety to what would otherwise be a rigid grid. But there is a reason most website designs stick to perpendicular lines: the tools used to create layouts in the […]

Getting Hooked on WordPress Hooks

What are Hooks? WordPress can be an imposing environment for new developers. The barrier to entry is low — you can accomplish a lot by pasting snippets into your theme’s functions file — but it doesn’t take long to realize that WordPress is an enormous machine full of moving parts. Every page load requires a […]

Build Your Digital Playbook & Toolkit

Icon of a notebook, tools, and a person

Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.

UI Design Systems

example of layout components for a design system on a wall with hand written notes

All websites, regardless of size, are made up of common elements. Some pieces are small (think buttons or headers) and some pieces are big (image galleries or news feeds). A design system organizes these common elements into reusable patterns that can be combined to make any page or interface you need.

Project Strategy Blueprint

David Poteet planning project strategy with Cornell School of Continuing Education

A strategy blueprint is a one page summary of your project strategy. We primarily use them across our project team as a short-had reminder of the needs and goals of the project. If you plan to use it to share the project strategy with other stakeholders, you may need more explanation. We usually include these […]

Writing for the Web and Your Brand

A hand writing on a piece of paper, a laptop, a smartphone, notes, a cup of coffee on a blue background. Top view of the workplace.

No matter what form your web writing guidelines take, they should provide clear examples for both writing for the web and supporting key brand messages. Not all content editors have experience with both of these writing styles and need clear and practice guidance to be successful. Web writing guides should: You might be thinking, “My […]