NewCity

Consistent Diagonal Clipping with CSS

Diagonal lines are one of those design elements that web designers love and web developers fear. Breaking up the vertical lines in your page design adds variety to what would otherwise be a rigid grid. But there is a reason most website designs stick to perpendicular lines: the tools used to create layouts in the […]

Getting Hooked on WordPress Hooks

What are Hooks? WordPress can be an imposing environment for new developers. The barrier to entry is low — you can accomplish a lot by pasting snippets into your theme’s functions file — but it doesn’t take long to realize that WordPress is an enormous machine full of moving parts. Every page load requires a […]

Build Your Digital Playbook & Toolkit

Icon of a notebook, tools, and a person

Every leader who shapes the web presence of a big organization wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department.

UI Design Systems

example of layout components for a design system on a wall with hand written notes

All websites, regardless of size, are made up of common elements. Some pieces are small (think buttons or headers) and some pieces are big (image galleries or news feeds). A design system organizes these common elements into reusable patterns that can be combined to make any page or interface you need.

Project Strategy Blueprint

David Poteet planning project strategy with Cornell School of Continuing Education

A strategy blueprint is a one page summary of your project strategy. We primarily use them across our project team as a short-had reminder of the needs and goals of the project. If you plan to use it to share the project strategy with other stakeholders, you may need more explanation. We usually include these […]

Writing for the Web and Your Brand

A hand writing on a piece of paper, a laptop, a smartphone, notes, a cup of coffee on a blue background. Top view of the workplace.

No matter what form your web writing guidelines take, they should provide clear examples for both writing for the web and supporting key brand messages. Not all content editors have experience with both of these writing styles and need clear and practice guidance to be successful. Web writing guides should: You might be thinking, “My […]

Website Content Work Planning Template

illustration of someone working on content for a website

One of the most important tools for managing the creation, revision, or migration of content for a website is the content work plan. There are commercial tools available, but we most often rely on a spreadsheet with columns for plan details. To develop a content work plan we recommend these steps: Below is an example […]

Page Tables for Website Content Creation

illustration of someone working on content for a website

Page Tables help web content editors plan content–both text and media–that will work well for each page of a website. A page table breaks the page down into its components, explaining what should go into each part of a content type or layout in simple terms, with examples. They’re most helpful for repeatable content types […]