Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part II
In Part I of this series, we discussed the problem a lot of Higher Ed analysts run into. Connecting the value of content to the value of a goal conversion is often a daunting task. Google Analytics is a great tool, but unless we take some very specific steps, we lose out on a lot of its reporting capabilities. Part II of this series deals with one easy solution to get more out of your analytics.
Get More from Your Analytics: Applying an Ecommerce Model to Higher Ed, Part I
If you’ve looked at your Google Analytics dashboard, you may have noticed a set of ecommerce reports. If you then shrugged them off saying, “We’re in higher ed, not ecommerce,” think again. You’re missing out on a goldmine of analytics data.
Defeating the Monsters of Web Design
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
Ad Hoc User Personas
Any personas you use to guide strategy, UX, and content decisions should be created from qualitative research with your audiences or customers.
Content Planning Tool for “Red Route” Web Pages
The most important content on your website lies where your goals and your users’ top tasks overlap. These are your “red route” pages.
Open Source Solutions: WordPress vs. Drupal
When you’re considering a major redesign, choosing the right content management system can be daunting. For starters, should you go with an enterprise CMS or open source? There are great options for both, and what’s right for you will depend on your budget and your specific needs.
5 Steps to Get Your Content Redesign-Ready
If you’re getting ready for a redesign, whether it’s 200 pages or 20,000, the process of preparing your content for migration can be daunting, and it’s hard to know where to start.
For SEO and Accessibility, There’s No Alt-ernative
Are you writing alt text for your images? If not, it’s time to start. Like right now. It may seem like an interruption or an extra step, but alt text is critical for both accessibility and SEO. The good news is that it doesn’t have to be difficult.
Project Context Workshop
The Project Context Workshop is a great kickoff exercise to get the project owners and the project team to agree on goals and scope. We learned this approach from Agency Agile. A project context session helps to: What you need: You can run this as a virtual workshop with your favorite online whiteboard tool too. […]
What Responsive Design Can Teach Us About Accessibility
“Every time you try to operate one of these weird black controls that are labelled in black on a black background, a little black light lights up black to let you know you’ve done it.— Restaurant at the End of the Universe”
