Robynne Lofton’s Transition From Higher Ed to Digital Agency
It has been a beautiful period of transitions. My time in admissions was driven by the deep desire to open wide the doors to spaces that so few had access to. Over 26 years that passion grew into leadership, serving students, managing teams, offices, and divisions. A passion to serve became grounded in purpose as […]
How to personalize website content in Higher Ed
Chances are if you are responsible for digital or content strategy for your university or college, you’ve had a conversation about how you could use personalization to better engage your audiences and get more conversions. Maybe someone has said “Could we have a personalized web presence like an e-commerce site?”
What International Students Can Teach Us About the Virtual Campus Visit
It’s decision season for students starting college this year. Normally, campuses would be teeming with flocks of high school seniors and parents following peppy student tour guides. I was one of those guides, a sophomore learning to walk backwards without tripping and swapping my left for my right, as I pointed out interesting features of […]
Experience Mapping
An experience map depicts the possible journeys each audience has or should have with your organization both on the website and through other channels. It also serves as a powerful tool to communicate our vision to other stakeholders. An experience map includes: It’s also important to understand how people enter the site and what happens […]
