Our Favorite Takeaways From HEW’24
Our annual trek back to HighEdWeb is when we can spend the most time living one of our core values – Learn, Lead and Share: Be a student AND an expert. Feed your brain, put it in action, and share what you’ve learned. It always comes back. In between preparing for our own sessions, our […]
Teaching Web Teams to Speak Enrollment
David Poteet and Robynne Lofton presented Teaching Web Teams to Speak Enrollment at HighEdWeb 2024 in Albuquerque, NM. Description of the presentation: You know prospective students are the #1 audience for your website. But most marcom and web teams don’t speak “enrollment.” They’ve heard the terms, but they haven’t lived them. When enrollment leaders say […]
Circle of Excellence Award for OSU
Oklahoma State University’s website relaunch represents the 1st phase of an initiative to break down silos. OSU has a BIG personality (think bright orange, cowboy hats, and the friendliest place you’ll ever go), and the website needed to better represent that on-campus experience. Learn more about the awardCheck out the new website
Infinite Scroll: A Bad Idea for Usability and Accessibility
Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.
What Studying the Humanities Taught Me About Software Development
Back in my computer science days, I took a programming class where the professor decided to assign us a project to show us how real-world programming gets done (or ought to get done). We discussed the problem we were trying to solve in extreme detail The professor dictated the precise toolset we were supposed to […]
Defeating the Monsters of Web Design
Maybe you remember the Monsters of Web Design? They’re the gnarly issues that menace your website, threatening to wreak havoc on your site (and your sanity). They’re back!
Layering Content
Adapting content for interactive reading on the web is about finding balance.
Google Tag Manager 101: The Basics
You’re probably hearing a lot about Google Tag Manager, but do you understand exactly what it is and why to use it? If not, read on!
Higher Ed Web Content: 4 Strategies To Keep Your Site On Track
Your new website has launched and it looks great, but your content can quickly run off the rails. So what can you do to maintain it so it stays fresh, current, and meets your goals?
Website Wellness and Preventive Care
Conducting periodic checkups and adopting healthy lifestyle practices will keep your website in shape between redesigns.
