How Long Does Good Web Content Take?

A stylized illustration of a zombie hand breaking out of the ground with a timer in its hand

Estimating content production time can be tricky. We’re still looking for a crystal ball, but until we find it, here’s what we use to make an educated guess.

Selling UX: Lessons From The Firing Line

A stylized illustration of a cityscape with NewCity brand colors

Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign. Since that initial […]

The Monsters of Web Design

The illustrated monsters of web design rampaging through a cityscape

Wrecked budgets, redundant content, mid-project changes, and digital marketing no-nos can come together and make any web project seem scary.