NewCity’s Seven Pillars of Higher Ed Digital Strategy

Enrollment, Marcom and IT all belong at the table when shaping digital strategy. But each sees a school’s goals through their own specialized language and lens. Taking time to learn each other’s language and viewpoint builds the trust needed to rally your teams around a shared strategy and vision.

Prospective students’ #1 goal on your site is finding the degree program they want. Make that a great experience: help them choose, answer their questions about the program, spark their imagination, offer next steps. Win their first goal and build from there!

No one takes a journey they haven’t first imagined. Choose media, stories, and details to spark imagination and answer

• • How would I fit in here?

• • What’s it like to study here?

• • Is it in a place I’d like to be?

• • What can I do outside of class?

• • What makes you special?

If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.

People choose higher ed to change their lives, opening doors to opportunity. Evidence of these outcomes shows the value of a degree or school. Connect your degree programs with alumni and career services content. Let students hear alumni voices, and show the support they receive along the way.

The experience around applying and paying for school presents a real speed bump to many students and families. Every investment you make to simplify, streamline and clarify here pays dividends for years.

The pace of change in higher ed can make your head spin. Sustainable growth starts with the right roles on your team, a flexible design and tech foundation and a rhythm of regular improvement. Find a cadence that works for your resources, partner where needed and stay the course!